Anugrah Bangunan — Social-to-WhatsApp Funnel
A central link hub designed to bring social media leads into one inquiry journey: product information first, then a conversation on WhatsApp.
Visit project websiteEmployment project · CV Anugrah Bangunan
My role
IT Executive · Website & Inquiry Flow
The link hub is one output within my broader IT Executive work on business workflows. This case study covers the website and the intended lead-entry journey.
My contribution
- Created the central link hub
- Structured the journey from social media to product information
- Connected product discovery with WhatsApp inquiry links
- Positioned the hub within the broader business-workflow work
My focus: Giving social channels one destination that connects product discovery with WhatsApp inquiries.
[01] Story
Problem [02]
[03] Approach
Goals
StageBring social media leads into a consistent product-to-WhatsApp journey.
Challenges
StageKeeping a simple entry point useful across multiple social channels.
Context
01Defined a shared destination for leads arriving from the business’s social channels.
Direction
02Organized product information and contact paths around the move from discovery to inquiry.
Implementation
03Built the link hub with product information and WhatsApp inquiry links.
Delivery
04Provided a single destination for use across social media channels.
Collaboration
05Structured the hub so product and campaign links can be kept together as business needs change.
Result [04]
The business has a shared link destination connecting product information with WhatsApp inquiries.
The intended journey: social media discovery → product information → a WhatsApp inquiry.
What this work brings together
A small website can have a specific operational role. Here, its purpose is to connect existing social channels, product information, and a conversation with the business.
[05] Gallery
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